July 24, 2024
There are situations in which it’s not in landlords’ best interest to broadly publicize a property. This could be for a highly exclusive property or if the seller has a specific target audience in mind. It could also be that the seller values their privacy. However, the seller still wishes to find a suitable buyer. So what can you do?
Silent sale strategy
In that case, a “silent sale” might be a good strategy. The selling agent has the property for sale but offers it selectively. This may be to certain fellow agents in a specific segment or area, or to a targeted audience approached in a specific way. These target audiences could be developers, public figures, or buyers with a preference for a particular area. To guarantee the sellers’ privacy, a custom approach is crucial.
More time for silent sale
In a “silent sale,” more time is usually taken for the selling process. There’s no pressure from a public advertising campaign, and the buyer and buyers’ conditions are carefully coordinated.
Properties offered through a “silent sale” immediately create a sense of exclusivity and can, in some cases, be especially desirable.
Discreetly and to the point
In short, a “silent sale” offers sellers the opportunity to sell their house discreetly and efficiently, while maintaining privacy and control.
For some properties, a “silent sale” is the best strategy to achieve optimal results. Whether this applies to your property can best be determined by a specialist agent with knowledge, experience, and a large (international) reach.
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